strategy
Nature’s Nurse
The Red Mangrove of Fiji has been used for centuries by Fijians for medicinal purposes. The company was having a difficult time developing a sustainable business in the U.S. We worked with the co-founders and key shareholders to create a socially responsible business model, based on innovative marketing principles, that benefits native Fijians while sustaining a profitable business. Sales increased over 700% within two months of implementing this model.